Important
тАЛSMS CTA Whitelisting Guidelines are applicable to all who send DLT based SMSs in India. If you do not send DLT based messages in India, you can safely ignore this.
To curtail frauds happening via SMS, TRAI has issued urgent directives for all Principle Entity (PE) (SMS Sender) to whitelist CTA details like URLs / APKs / OTT Links / WABA links / Callback Numbers on the DLT Platform.
Here are the guidelines for CTA Whitelisting on DLT Platforms:
Airtel:
Click to download
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Vi (VIL Power):
Click to download
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Videocon (SmartPing):
Click to download
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Jio (TrueConnect):
Click to download
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Tata:
Click to download
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BSNL:
Click to download
Related Help Docs:
CTA Whitelisting FAQs: https://msg91.com/help/cta-whitelisting-faqs
Solution for Redirection URLs: https://msg91.com/help/cta-whitelisting-solution-for-redirecting-urls
DLT Contact Details: http://m.9m.io/jh2xllt